Peabody, which launched a “Coal Cares” website to advertise the campaign, hoped to tackle the stigma associated with asthma by giving away a variety of colorful and hip inhalers to dignify the use of asthma medication. “For kids who have no choice but to use an inhaler,” the website reads, “Coal Cares lets them inhale … Continue reading Yes Men hoax uses Twitter, Facebook to put Big Coal on the defensive